Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period? Sure it's nice to imagine what life was like all those millions of years ago, and hey ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...