Discover what sunk costs are and how the sunk cost fallacy can impact decision-making in personal and business scenarios.

You research and pick a stock that you believe will rise. It does exactly that. Then, just as suddenly, it starts falling.

In recent years I have become more interested in the psychology of how people respond to weather information. Last month, severe storms moved through North Georgia. Trees were down all over the place, ...

Gambler’s fallacy is a common cognitive bias that affects decision-making, especially in areas like gambling, investing, and trading. In this article, we’ll strive to break things down by giving you a ...

Logical fallacies are mistakes in arguments. For example, if someone says that something is better solely because it is more "natural," this is the appeal to nature fallacy. If someone presents two ...