Macworld reports that Apple’s CEO Tim Cook announced the “best launch week ever for first-time Mac customers” following the MacBook Neo launch. The $599 MacBook Neo appears to be driving this ...

After a somewhat tame 2025 that was largely marked by processor upgrades, 2026 is poised to be a huge year for the Mac, possibly the biggest since Apple unveiled the very first Macintosh in 1984. It ...

Apple launched three new Macs last week: MacBook Neo, M5 MacBook Air, and MacBook Pro with M5 Pro and M5 Max. And CEO Tim Cook says the launch set a new record among first-time Mac buyers. New Mac ...

It’s a good time to be in the market for a MacBook, between the affordability of the MacBook Neo, the power of the M5 Pro and M5 Max MacBook Pros, and the all-around appeal of the M5 MacBook Air. But ...

In news that will strike a chill to the heart of competing PC makers, Apple has effectively confirmed that demand for its new MacBook Neo is massively exceeding expectations. “Mac just had its best ...