Google Analytics 4 has new filter match types. The match types allow for more customizable data filtering. Regex support enables complex pattern matching. Google Analytics 4 enhances filters with new ...

Google Analytics is introducing a new Source Group reporting dimension and hostname filtering controls aimed at improving attribution analysis and data quality. The updates are designed to help ...

GA4 is underreporting website traffic, according to multiple support threads. Real-time analytics remain accurate while historical data is affected. Google hasn't officially addressed the problem.

Learn how to set up and use Google Analytics 4 within your Google Sites. When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors behave when ...