LinkedIn and Facebook were hit with new lawsuits last week over analytics tools that tracked users' activity at health care sites. In one complaint, a Brooklyn resident identified in court papers as ...

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LinkedIn product manager Divye Khilnani made the announcement via a post on the professional network’s official advertiser insight blog, detailing the latest additions to LinkedIn Campaign Manager, ...

We may receive a commission on purchases made from links. LinkedIn will stop collecting IDFA data on iOS. The move comes ahead of a policy change Apple will implement with the release of iOS 14.5 ...

What is LinkedIn’s Insight Tag? The LinkedIn Insight Tag is a snippet of JavaScript code that loads a small library of functions you can use to track Linkedin ad-driven visitor activity on your ...

A Cornell-affiliated study reports LinkedIn sessions were part of research showing how detecting installed Chrome extensions can uniquely identify users, raising privacy concerns for a platform tied ...

LinkedIn has a new tool that will give businesses a new way of tracking visitors who view their webpages, the company announced Wednesday. The tool, called Website Demographics, provides companies ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

LinkedIn is targeting businesses, brands and social media managers once again with a redesigned and expanded analytics section for Company Pages. The new suite of tools, available to admins from the ...