After six years of engineering work, 10Beauty debuts a robot that can give manicures at Naperville’s Ulta Beauty store.

Will 10Beauty’s Robotic Manicure do such a good job automating the full manicure workflow that it can one day replace nail ...

“Everything about your life is different today, except for your manicure. And that’s a problem,” said Alexander Shashou, co-chief executive officer and cofounder of 10Beauty, a Boston-based robotics ...

In the mid- to late-2010s, myriad groups of veteran engineers from different backgrounds set their problem-solving sights on beauty, looking to develop robotic systems that would boost the speed and ...

Through piloting the machines, 10Beauty found that 40% of its customers don’t traditionally go to a nail salon for a manicure, said Shashou. “If we teach them how much they actually love a good ...

Beauty, the robotics company behind the first full-service robotic manicure, has raised $23.5 million in new funding led by ...

In my suburban Boston Ulta, I’m sitting with my hand in a little box. I’ve been promised that in roughly 30 minutes I’ll have nails that are shaped, buffed, and painted—not by a human, but by an ...