Alison Horstmeyer discusses how pharma executives can apply four attributes of curiosity to negotiate VUCA (volatile, uncertain, complex, and ambiguous) conditions and improve organizational outcomes.

Forbes contributors publish independent expert analyses and insights. Taking a deeper look at the art and science of leadership. Mar 11, 2020, 10:38am EDT Mar 11, 2020, 10:38am EDT This article is ...

Chief Marketing Officer at Aviso AI. Ex-marketing/product leader at Tact.ai, HP, Oracle, Yahoo. Stanford GSB, University of Minnesota alum. Today's world has been described as "the new normal," ...

The acronym “Vuca”—which stands for volatility, uncertainty, complexity, and ambiguity—was originally introduced by military analysts to describe the state of the world at the end of the Cold War. It ...