An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...

Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

What with the Data Protection Act, anti-spam software and firewalls, email communication has a lot to contend with. But even hedged round as it is, email is still a powerful medium and takes an ...